RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

Thursday September 18th, Los Angeles

A conference for what’s next in your marketing & creative career.

The industry is shifting and so are you. Let’s reframe it together.

Your Next [Next] Starts Here.

RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

Reframe your story. Relaunch your [Next].

A one-day experience for entertainment marketers in career transition designed to help you rediscover your voice, realign your value, and move forward with clarity, confidence, and community.

You’re not starting over. You’re starting forward.

RE:FRAME was built for the in-between.

The space between what your career was and where it’s headed next. Between titles that no longer fit and the opportunities still forming. Between chasing a paycheck and rediscovering purpose.

RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

If you’ve ever thought:

  • “I’ve done great work. Why doesn’t it translate?”

  • “I know I’m not done, but I don’t know what’s next.”

  • “I just need some momentum…”

You’re in the right room.

RE:FRAME is not a job fair. It’s not a panel parade.

It’s a working day for high-talent creatives and marketers who are ready to pause, reflect, and activate the next chapter together.

Our Methodology

Career transitions aren’t linear and neither is this moment. That’s why RE:FRAME is built around a three-part framework designed to meet you wherever you are in your journey:

RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

Anchor

Redefine your value. Reclaim your voice.

RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

align

Spot the signals. Translate your skills.

RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

Advance

Build momentum. Make the ask.


Sample Sessions

you are not your last title:

  • Your career is bigger than one role. In this high-energy workshop, you’ll rewrite your professional story so it reflects your true range then leave with a positioning statement that opens new doors.

The Crossover Pitch:

  • Break into tech, gaming, experiential, and brand-side roles without losing what makes you unique. See real examples of pitches that work and learn how to make yours impossible to ignore.

In motion: marketing leaders navigating change:

  • They’ve led campaigns for the world’s biggest properties. Now they’re navigating what’s next. Hear unfiltered stories from leaders in transition and how they’re turning change into opportunity.

Unlocking Your network:

  • Your next big opportunity is probably one conversation away. Learn the strategies, scripts, and confidence-boosters to reach out, reconnect, and expand your influence without feeling transactional.

EVERYONE IS IN SALES:

  • Whether you’re pitching yourself, your vision, or your next big idea, you’re selling. Learn how to persuade, position, and close in a way that feels authentic and gets results.

Closing session: Your Next [Next] is already in the room:

  • The energy, the ideas, the people - this is where it all comes together. We’ll turn inspiration into action so you leave with momentum, clarity, and connections that matter.

RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

The Experience

Keynotes that challenge. Workshops that unlock. Panels that connect.

You’ll walk away with:

  • A new way to talk about your value

  • A roadmap of industries hungry for your skills

  • Actionable strategies for positioning and outreach

  • A community that’s done waiting and ready to move

This is for you if you’re a…

  • Creative Director, Producer, or Strategist exploring new sectors

  • Marketing Leader ready to pivot into tech, gaming, or mission-driven brands

  • Freelancer seeking more purpose, direction, or collaboration

  • In-house talent who’s no longer sure where “in” is

If you’re in the space between roles, industries, or identities then RE:FRAME is your next best step.

RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

About

Steve Kazanjian is a brand strategist, community builder, and former President & CEO of Promax, the global association for entertainment marketers.

With a career spent guiding agencies, creatives, and industry leaders through times of change, he created RE:FRAME to help others do the same; to reclaim their voice, reframe their story, and relaunch their next chapter.

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