The RE:FRAME Methodology

Anchor. Align. Advance.

Career transitions aren’t linear. That’s why RE:FRAME is built around a three-part framework designed to meet you wherever you are in your journey.

RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

Anchor

Redefine your value. Reclaim your voice.
Before you pitch yourself, you have to find yourself again. We start by helping you reconnect to your creative identity, clarify what you actually want, and reframe your story in a way that makes sense now, not five years ago.

Who are you without your last title?
What do you really want next?
What story are you telling and is it working?

In this pillar, you’ll explore storytelling labs, personal branding sessions, and identity reframing workshops that ANCHOR you, not just your résumé, back at the center.

RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

Align

Spot the signals. Translate your skills.
The industry didn’t stop. It evolved. And new growth areas are everywhere if you know how to see them. In this pillar, we help you decode market shifts, identify transferable value, and package your experience for roles you might not have considered but are more than qualified for.

What roles are emerging in entertainment-adjacent industries?
How do you talk to hiring managers in tech, gaming, or brand-side roles?
How can you position yourself for relevance without starting over?

From industry panels to crossover strategy sessions, ALIGN is about connecting your story to where the work is actually going.


RE:FRAME 2025 is a one-day conference for entertainment marketers in career transition, founded by Steve Kazanjian, former President & CEO of Promax. Join sessions designed to help you rediscover your voice, realign your value, and move forward.

advance

Build momentum. Make the ask.
Clarity is power, but action is everything. This pillar gives you the tools, confidence, and real-world practice to start moving forward. Whether it’s learning how to ask for an intro, collaborating live with future partners, or finally updating that LinkedIn profile, this is where your next chapter begins.

Who’s in your corner and do they know you’re looking?
What’s your next move, and how will you make it happen?
What can you do today to move your story forward?

From co-creation labs to headshot sessions, ADVANCE turns insight into action and energy into opportunity.