1:45 PM – 2:30 PM
Main Panel: The Crossover Pitch
Pillar: Align
Pivoting into a new sector is more than updating your résumé. It’s about understanding what success really looks like from the inside. In this panel, Jenny Wall, Lauren McCarthy, and Aaron Beaucher share what it takes to thrive in industries beyond traditional entertainment marketing. Together, they’ll explore which skills transfer seamlessly, where the gaps are, and the unexpected insights that make the difference between simply getting in the door and truly excelling.
You’ll leave with a sharper picture of how to frame your experience, what to watch out for, and how to position yourself to succeed in an entirely new arena.
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Partner & SVP, NeoPangea
For more than two decades, Aaron has helped some of the world’s most influential media brands including Paramount+, National Geographic, Disney, FX, TBS and more push the boundaries of digital advertising and experiential technology. At NeoPangea, he leads teams that craft custom campaigns and immersive brand experiences, showing how creativity and innovation can thrive even as the industry transforms.
At RE:FRAME, Aaron’s perspective spotlights how to navigate disruption with bold ideas, cross-disciplinary collaboration, and future-forward storytelling.
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Senior Vice President of Marketing, Cineverse
As SVP of Marketing at Cineverse, Lauren McCarthy leads strategy and creative across the company’s releases, products, and brands. Her team recently drove Terrifier 3 to a record-breaking No. 1 box office debut - what Forbes called a “masterclass in niche marketing.”
At RE:FRAME, Lauren brings 15+ years of experience spanning entertainment, tech, and independent film production, offering a perspective that fuses storytelling, strategy, and results-driven marketing.
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Chief Marketing Officer, VideoAmp
Former CMO Nickelodeon, Gimlet Media | Marketing Leader at Hulu & Netflix
Jenny Wall has spent her career at the frontlines of entertainment marketing, helping shape how audiences discover and connect with some of the world’s most iconic brands. From HBO and Hulu to Netflix and Nickelodeon, her work has spanned streaming giants and cultural touchstones. Today, as CMO at VideoAmp, she’s leading teams redefining how advertisers measure and value cross-platform video.
At RE:FRAME, Jenny will share what it looks like to keep evolving at the top of your field - how to know when it’s time for change, how to carry creative DNA into new roles, and why embracing reinvention is essential for every marketer navigating what’s next.