2:30 PM – 3:15 PM (option 2)
Collab Session: Everyone is in Sales
Pillar: Advance
With Tony Kadillak and Carson Hood, two industry leaders who’ve built careers on forging powerful partnerships, this session reframes sales as storytelling. Whether you’re selling yourself, your ideas, or your vision, you’ll learn how to persuade, position, and close in ways that feel authentic and lasting.
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EVP at BGSTR | Co-Founder, Assembly
As EVP at BGSTR and co-founder of Assembly, Carson has spent his career at the intersection of creativity and business by helping agencies and brands sharpen their story, build trust, and close opportunities. He believes the best pitches aren’t about hard selling, but about connection and clarity.
At RE:FRAME, Carson brings that perspective to show how persuasive communication can feel natural, authentic, and effective in any career transition.
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Tony Kadillak
EP, Business Strategy at VERSUS | Co-Founder, Assembly
Tony has built his career around making business relationships simple: listen for what people need, show them something unexpected, and add value. From his role shaping strategy at VERSUS to co-founding Assembly, he’s helped leaders, brands, and creators cut through complexity to win trust and close opportunities.
At RE:FRAME, Tony brings his no-nonsense approach to pitching yourself, your ideas, and your vision showing how persuasion works best when it’s authentic, surprising, and grounded in real value.