10:45 AM – 11:30 AM
Main Panel: Marketing Leaders Navigating Change
Pillar: Anchor
A candid conversation with senior entertainment marketing leaders who are in the midst of career transition. Including Pash Pashkow and Lara Richardson, these are the CMOs and Heads of Brand & Design who have shaped campaigns for the world’s biggest properties and are now navigating a shifting industry, exploring new opportunities, and redefining their professional identities in real time. They’ll share how they’re approaching change, what’s keeping them optimistic, and the strategies they’re using to tap their networks and stay in motion. Additional leaders to be announced.
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Creative Brand & Design Leader
Former Head of Brand & Design, Apple TV+
A foundational member of Apple TV+’s award-winning marketing team, Pash built the Brand & Design team from scratch - leading it for the service’s first 5+ years. He oversaw the packaging and promotion of every Apple TV+ series and film, safeguarded the brand’s identity across the Apple ecosystem, and partnered closely with studio executives, producers, and talent.
At RE:FRAME, he brings a design‑led playbook for reinvention: how to translate creative leadership into new categories, articulate your value beyond a title, and use brand thinking to open doors to what’s next.
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Founder, CMO Hotline
Former CMO, Hallmark Media
Lara has led some of TV’s most recognizable brands through change, guiding Hallmark’s marketing transformation as CMO and steering Discovery, Animal Planet, and Science Channel as Group EVP of Marketing.
At RE:FRAME, she brings hard‑won insight on leading teams through disruption, shaping brand relevance, and reframing careers with clarity and momentum - exactly what this moment demands.