11:30 AM – 12:15 PM (option 1)
Panel: Finding Your Flow
Pillar: Align
Too often, AI gets cast as a job killer. But for many professionals, it’s becoming just the opposite - a catalyst for reinvention.
In this session, Valerie Madden and Kate Cook share how, after leaving senior entertainment marketing roles, they each embraced AI head-on to create paths beyond what they imagined. Taking different but equally bold approaches, they’ll show how leaning into AI can accelerate a transition, lead to surprising opportunities, and help you define the next phase of your career.
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Founder, Era Seven Partners
Former VP Marketing, A+E Global Media
Kate built her career shaping brand strategy in house at networks like HISTORY and agency side at places like Saatchi & Saatchi. In 2023 she took a bold leap into the world of AI. Rather than seeing it as a threat, she embraced it head-on using it to reimagine her path and carve out an entirely new career chapter.
At RE:FRAME, she brings the perspective of a strategist who transformed uncertainty into opportunity, showing how leaning into new tools like AI can accelerate your transition and open doors to what’s next.
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Executive Creative Director / AI Integration Specialist
Former Sr. Creative Director, Amazon MGM Studios Marketing, Advertising & Branding
Valerie led high-impact creative and marketing campaigns at Amazon MGM Studios and NBCUniversal, building visual storytelling across 350+ award-winning brand identity launches. Now as an independent strategist, she champions how AI can elevate, rather than replace, human creativity.
At RE:FRAME, Valerie brings a rare vantage on how to reinvent both work and career using intuition, strategy, and innovation in tandem.