re:frame 2025 Agenda

Doors Open
Arrive early to check in, grab coffee, and connect with fellow attendees before the program kicks off.

Welcome
Pillar: Anchor
We’re here for one reason: to connect ideas, opportunities, and people who can help each other move forward. Steve will kick things off with the story behind RE:FRAME, a snapshot of the day ahead, and a challenge to meet at least five new people who could help shape your next move.

Opening Keynote: The Work Didn’t End. It Shifted.
Pillar: Anchor
An honest exploration of how the entertainment industry has evolved—and what that means for marketers navigating change. The speaker will reflect on the current landscape, share personal experiences of adaptation, and offer a roadmap for staying relevant and inspired.

Main Panel: In Motion: Marketing Leaders Navigating Change
Pillar: Anchor
A candid conversation with senior entertainment marketing leaders who are in the midst of career transition. These are the CMOs, SVPs, and creative leads who have shaped campaigns for the world’s biggest properties and are now navigating a shifting industry, exploring new opportunities, and redefining their professional identities in real time. They’ll share how they’re approaching change, what’s keeping them optimistic, and the strategies they’re using to tap their networks and stay in motion.

Workshop 1: Still Creative – Rediscovering Your Career Voice
Pillar: Align
Reconnect with the creative DNA that’s been behind your career all along. Through exercises and peer feedback, participants will surface the throughline in their work and learn how to express it in ways that spark new opportunities.

Workshop 2: Packaging Your Experience for New Industries
Pillar: Align
Learn how to translate entertainment expertise into language and formats that resonate with hiring managers in tech, gaming, experiential, and brand-side roles without starting from scratch.

Networking Lunch + Table Labs
Pillar: Align
Take 90 minutes to grab lunch from our external food trucks or neighborhood cafés (available for purchase), and join topic-led tables to dive into conversations on freelance futures, cross-industry pivots, brand-side careers, and more.

Main Panel: The Crossover Pitch
Pillar: Align
Learn how to position yourself for industries like tech, gaming, and experiential. Panelists dissect real-world examples of pitches, resumes, and conversations - showing exactly what works (and what doesn’t) when crossing over.

Workshop: Unlocking Your Network
Pillar: Advance
Map, activate, and expand your spheres of influence without coming across as transactional. You’ll leave with a clear plan to reconnect and reengage.

Everyone is in Sales
Pillar: Advance
Whether you’re selling yourself, your ideas, or your vision, you’re in sales. Learn the art of persuasion, positioning, and closing in a way that feels authentic.

Workshop: You Are Not Your Last Title
Reframe your professional identity so you’re defined by your potential, not just your past. Craft a personal positioning statement that reflects your full range of capabilities and future goals.

Closing Session: Your Next [next] Is Already in the Room
Pillar: Advance
An energizing and forward-looking talk that sends attendees into the final moments of the day feeling inspired, empowered, and ready to connect. The keynote challenges participants to see possibility in the people and ideas they’ve encountered, offering big-picture perspective on the opportunities ahead - inside and outside of entertainment.

Event Recap
Pillar: Advance
Steve Kazanjian wraps the day with distilled takeaways and a roadmap for turning insights into action.

Happy Hour
Drinks and big ideas. Join us to unwind, share stories, and connect with the kind of people who get it. You never know who you’ll meet or what doors it might open.