9:30 AM – 10:00 AM

Doors Open
Arrive early to check in, grab coffee, and connect with fellow attendees before the program kicks off.

10:00 AM – 10:15 AM

Welcome
Pillar: Anchor
We’re here for one reason: to connect ideas, opportunities, and people who can help each other move forward. Steve Kazanjian will kick things off with the story behind RE:FRAME, a snapshot of the day ahead, and a challenge to meet at least five new people who could help shape your next move.

Steve Kazanjian

• Steve Kazanjian

  Founder, The Next [Next] Group | Founder, RE:FRAME

  Steve has spent his career helping some of the world’s biggest brands and creative organizations navigate moments of transformation. As former President & CEO of Promax, he guided a global community of entertainment marketers through a rapidly shifting media landscape. Today, through The Next [Next] Group, he advises agencies, brands, and creative leaders on growth, positioning, and unlocking new opportunities.

  At RE:FRAME, Steve will open the day by setting the stage: why this moment matters, what’s changed in entertainment marketing, and how the conversations ahead are designed to spark clarity, connection, and momentum for everyone in the room..

10:15 AM – 10:45 AM

Opening Keynote: Reframing the Future with Adam Stotsky, Chief Executive Officer of VICE Media
Pillar: Anchor
Adam Stotsky has built a career of connecting consumers with brands, driving business growth, and creating innovative solutions in the marketing, media and entertainment sectors. Adam has held senior leadership roles at Fallon Worldwide, Discovery Communications, NBCUniversal and Dick Clark Productions. By cultivating a habit of seeking out new ideas, people, and places Adam has charted a professional path from brand storyteller to business builder

At RE:FRAME, Adam Stotsky offers a candid look at how entertainment has transformed and what that means for the marketers shaping its future. Drawing from his journey leading some of the industry’s most recognized brands, he’ll reflect on what it takes to adapt, stay relevant, and find fresh inspiration in times of change.

Adam Stotsky

• Adam Stotsky

  Chief Executive Officer, VICE Media

  Adam Stotsky has built a career of connecting consumers with brands, driving business growth, and creating innovative solutions in the marketing, media and entertainment sectors. Adam has held senior leadership roles at Fallon Worldwide, Discovery Communications, NBCUniversal and Dick Clark Productions. By cultivating a habit of seeking out new ideas, people, and places Adam has charted a professional path from brand storyteller to business builder

  At RE:FRAME, Adam Stotsky offers a candid look at how entertainment has transformed and what that means for the marketers shaping its future. Drawing from his journey leading some of the industry’s most recognized brands, he’ll reflect on what it takes to adapt, stay relevant, and find fresh inspiration in times of change.

10:45 AM – 11:30 AM

Main Panel: Marketing Leaders Navigating Change
Pillar: Anchor
A candid conversation with senior entertainment marketing leaders who are in the midst of career transition. Including Pash Pashkow and Lara Richardson, these are the CMOs and Heads of Brand & Design who have shaped campaigns for the world’s biggest properties and are now navigating a shifting industry, exploring new opportunities, and redefining their professional identities in real time. They’ll share how they’re approaching change, what’s keeping them optimistic, and the strategies they’re using to tap their networks and stay in motion. Additional leaders to be announced.

Pash Pashkow

Lara Richardson

• Pash Pashkow

  Creative Brand & Design Leader

  Former Head of Brand & Design, Apple TV+

  A foundational member of Apple TV+’s award-winning marketing team, Pash built the Brand & Design team from scratch - leading it for the service’s first 5+ years. He oversaw the packaging and promotion of every Apple TV+ series and film, safeguarded the brand’s identity across the Apple ecosystem, and partnered closely with studio executives, producers, and talent.

  At RE:FRAME, he brings a design‑led playbook for reinvention: how to translate creative leadership into new categories, articulate your value beyond a title, and use brand thinking to open doors to what’s next.

• Lara Richardson

  Founder, CMO Hotline

  Former CMO, Hallmark Media

  Lara has led some of TV’s most recognizable brands through change, guiding Hallmark’s marketing transformation as CMO and steering Discovery, Animal Planet, and Science Channel as Group EVP of Marketing.
  
  At RE:FRAME, she brings hard‑won insight on leading teams through disruption, shaping brand relevance, and reframing careers with clarity and momentum - exactly what this moment demands.

11:30 AM – 12:15 PM (option 1)

Panel: Finding Your Flow
Pillar: Align
Too often, AI gets cast as a job killer. But for many professionals, it’s becoming just the opposite - a catalyst for reinvention.

In this session, Valerie Madden and Kate Cook share how, after leaving senior entertainment marketing roles, they each embraced AI head-on to create paths beyond what they imagined. Taking different but equally bold approaches, they’ll show how leaning into AI can accelerate a transition, lead to surprising opportunities, and help you define the next phase of your career.

Kate Cook

Valarie Madden

• Kate Cook

  Founder, Era Seven Partners

  Former VP Marketing, A+E Global Media

  Kate built her career shaping brand strategy in house at networks like HISTORY and agency side at places like Saatchi & Saatchi. In 2023 she took a bold leap into the world of AI. Rather than seeing it as a threat, she embraced it head-on using it to reimagine her path and carve out an entirely new career chapter.

  At RE:FRAME, she brings the perspective of a strategist who transformed uncertainty into opportunity, showing how leaning into new tools like AI can accelerate your transition and open doors to what’s next.

• Valarie Madden

  Executive Creative Director / AI Integration Specialist

  Former Sr. Creative Director, Amazon MGM Studios Marketing, Advertising & Branding

  Valerie led high-impact creative and marketing campaigns at Amazon MGM Studios and NBCUniversal, building visual storytelling across 350+ award-winning brand identity launches. Now as an independent strategist, she champions how AI can elevate, rather than replace, human creativity.

  At RE:FRAME, Valerie brings a rare vantage on how to reinvent both work and career using intuition, strategy, and innovation in tandem.

11:30 AM – 12:15 PM (option 2)

Workshop: Packaging Your Personal Brand
Pillar: Align

Your career is more than a résumé or a title. It’s a story. In this hands-on workshop, media executive and executive coach Joanna Sucherman will guide participants through the process of shaping a personal brand that resonates beyond entertainment. Drawing on her experience placing and coaching senior leaders at Disney, FOX, NBC, Lionsgate, and more, Joanna will share practical tools to help you communicate your value with confidence and clarity

Joanna Sucherman

• Joanna Sucherman

  Founder, JLS Media

  Joanna has built her career at the intersection of media, talent and opportunity. As the founder of JLS Media, she’s advised leading entertainment executives on career strategy, executive placement and leadership development. With clients such as FOX, Disney and Lionsgate, she brings an insider’s understanding of how the industry hires, evolves and reinvents itself.

  At RE:FRAME, Joanna’s perspective on personal branding and positioning will help attendees see how to tell their own story in ways that open doors and spark new opportunities.

12:15 PM – 1:45 PM

Networking Lunch + Table Labs
Pillar: Align
Take 90 minutes to grab lunch from our external food trucks or neighborhood cafés (available for purchase), and join topic-led tables to dive into conversations on freelance futures, cross-industry pivots, brand-side careers, and more.

1:45 PM – 2:30 PM

Main Panel: The Crossover Pitch
Pillar: Align

Pivoting into a new sector is more than updating your résumé. It’s about understanding what success really looks like from the inside. In this panel, Jenny Wall, Lauren McCarthy, and Aaron Beaucher share what it takes to thrive in industries beyond traditional entertainment marketing. Together, they’ll explore which skills transfer seamlessly, where the gaps are, and the unexpected insights that make the difference between simply getting in the door and truly excelling.

You’ll leave with a sharper picture of how to frame your experience, what to watch out for, and how to position yourself to succeed in an entirely new arena.

Aaron Beaucher

Lauren McCarthy

Jenny Wall

• Aaron Beaucher

  Partner & SVP, NeoPangea

  For more than two decades, Aaron has helped some of the world’s most influential media brands including Paramount+, National Geographic, Disney, FX, TBS and more push the boundaries of digital advertising and experiential technology. At NeoPangea, he leads teams that craft custom campaigns and immersive brand experiences, showing how creativity and innovation can thrive even as the industry transforms.

  At RE:FRAME, Aaron’s perspective spotlights how to navigate disruption with bold ideas, cross-disciplinary collaboration, and future-forward storytelling.

• Lauren McCarthy

  Senior Vice President of Marketing, Cineverse

  As SVP of Marketing at Cineverse, Lauren McCarthy leads strategy and creative across the company’s releases, products, and brands. Her team recently drove Terrifier 3 to a record-breaking No. 1 box office debut - what Forbes called a “masterclass in niche marketing.”

  At RE:FRAME, Lauren brings 15+ years of experience spanning entertainment, tech, and independent film production, offering a perspective that fuses storytelling, strategy, and results-driven marketing.

• Jenny Wall

  Chief Marketing Officer, VideoAmp

  Former CMO Nickelodeon, Gimlet Media | Marketing Leader at Hulu & Netflix

  Jenny Wall has spent her career at the frontlines of entertainment marketing, helping shape how audiences discover and connect with some of the world’s most iconic brands. From HBO and Hulu to Netflix and Nickelodeon, her work has spanned streaming giants and cultural touchstones. Today, as CMO at VideoAmp, she’s leading teams redefining how advertisers measure and value cross-platform video.

  At RE:FRAME, Jenny will share what it looks like to keep evolving at the top of your field - how to know when it’s time for change, how to carry creative DNA into new roles, and why embracing reinvention is essential for every marketer navigating what’s next.

2:30 PM – 3:15 PM (option 1)

Workshop: Unlocking Your Network
With Samantha Litman, one of the industry’s most trusted executive recruiters, this session helps you map, activate, and expand your spheres of influence without ever feeling transactional. You’ll leave with a clear plan to reconnect and reengage with purpose.

Samantha Litman

• Samantha Litman

  Samantha Litman is the Executive Director and Owner of BLT Recruiting, a boutique search firm dedicated to helping companies in media, marketing, entertainment, and creative industries find the right people to grow and thrive. BLT is built on the belief that hiring is more than filling a role; it’s about creating long-term alignment between talent and opportunity. With deep industry knowledge and a reputation for being both strategic and hands on, Samantha partners with clients and candidates to make the hiring process more effective, human, and impactful.
  
  At RE:FRAME, Samantha brings the recruiter’s lens on what really moves the needle in today’s market and what hiring managers are looking for, how timing shapes opportunity, and how to position yourself as the missing ingredient a company can’t do without.

2:30 PM – 3:15 PM (option 2)

Collab Session: Everyone is in Sales
Pillar: Advance
With Tony Kadillak and Carson Hood, two industry leaders who’ve built careers on forging powerful partnerships, this session reframes sales as storytelling. Whether you’re selling yourself, your ideas, or your vision, you’ll learn how to persuade, position, and close in ways that feel authentic and lasting.

Carson Hood

Tony Kadillak

• Carson Hood

  EVP at BGSTR | Co-Founder, Assembly

  As EVP at BGSTR and co-founder of Assembly, Carson has spent his career at the intersection of creativity and business by helping agencies and brands sharpen their story, build trust, and close opportunities. He believes the best pitches aren’t about hard selling, but about connection and clarity.

  At RE:FRAME, Carson brings that perspective to show how persuasive communication can feel natural, authentic, and effective in any career transition.

• Tony Kadillak

  Tony Kadillak

  EP, Business Strategy at VERSUS | Co-Founder, Assembly

  Tony has built his career around making business relationships simple: listen for what people need, show them something unexpected, and add value. From his role shaping strategy at VERSUS to co-founding Assembly, he’s helped leaders, brands, and creators cut through complexity to win trust and close opportunities.

  At RE:FRAME, Tony brings his no-nonsense approach to pitching yourself, your ideas, and your vision showing how persuasion works best when it’s authentic, surprising, and grounded in real value.

3:15 PM - 3:30 PM

Networking Break

3:30 PM – 4:15 PM

Panel: You Are Not Your Last Title
Pillar: Advance
Reframe your professional identity so you’re defined by your potential, not just your past. Craft a personal positioning statement that reflects your full range of capabilities and future goals.

4:15 PM – 4:45 PM

Closing Session: Your Next [Next] Is Already in the Room
Pillar: Advance
As the closing session of RE:FRAME, this conversation with management trainer Cecilia Gorman helps attendees distill the day into actionable clarity. Cecilia will guide you through the three bricks of a strong career foundation; yourself, your voice, and your truth.

Together, we’ll explore how to recognize your strengths, confront blind spots, and quiet the inner voice that holds you back. By moving toward alignment and speaking your truth out loud, you’ll leave with a clearer sense of your next best step - grounded in what you heard today and inspired to carry it forward with confidence.

Cecilia Gorman

• Cecilia Gorman

  Management Training Consultant, Creative + Talent + Partners

  After spending over two decades in the advertising industry, specializing in production, recruiting, and human resources, Cecilia Gorman has become a premier management trainer in Southern California. She focuses on helping leaders in fast-paced, creative environments boost their skills and confidence to effectively communicate with and lead their teams.

  At RE:FRAME, she brings the perspective of someone who has navigated multiple reinventions herself—showing how to anchor your strengths, quiet self-doubt, and step into your next chapter with clarity and conviction.

4:45 PM – 5:00 PM

Event Recap:
Pillar: Advance
Steve Kazanjian wraps the day with distilled takeaways and a roadmap for turning insights into action.

Steve Kazanjian

• Steve Kazanjian

  Founder, The Next [Next] Group | Founder, RE:FRAME

  Steve has spent his career helping some of the world’s biggest brands and creative organizations navigate moments of transformation. As former President & CEO of Promax, he guided a global community of entertainment marketers through a rapidly shifting media landscape. Today, through The Next [Next] Group, he advises agencies, brands, and creative leaders on growth, positioning, and unlocking new opportunities.

  At RE:FRAME, Steve will close the day by setting the stage: why this moment matters, what’s changed in entertainment marketing, and how the conversations ahead are designed to spark clarity, connection, and momentum for everyone in the room..

5:00 PM – 6:00 PM

Happy Hour - Hosted By Tiny Hero
Drinks and big ideas. Join us to unwind, share stories, and connect with the kind of people who get it. You never know who you’ll meet or what doors it might open.